Pop-Up Docs Branding and Identity

Create a comprehensive style guide and visual identity for Pop-Up Docs, a new company, including logo design, stationery, mockups, and branding elements to establish a cohesive and compelling brand presence

Pop-Up Docs Logo

The Project

Pop Up Docs™ is a mobile documentary film workshop and video editing studio (on wheels) that provides skills-building workshops for aspiring documentary storytellers from traditionally underrepresented populations. This entrepreneurial project offers an opportunity to further democratize visual storytelling by centering the power and representation of diverse creators. I was tasked with creating the style guide for this new business.

Vision Statement:

"Pop Up Docs™ envisions a world where young people of color are empowered to tell their authentic stories so that media is truly representative of the communities it is meant to serve."

Step 1: Research

After learning what Pop Up Docs' mission and vision were, I did research into what companies like this already exist. I explored branding for other non-profit community-building organizations and tech companies. I then had to decide how to combine these two ideas. My client was adamant about a design that was sleek, modern, and simple, while still conveying a sense of film media and progression.

Step 2: Ideation

A collection of ideation sketches for logo design

After the first meeting with my client, we discussed what ideas he would like to pursue further, and any additional concerns and requests. With this new information, I created higher-fidelity sketches in order to bring the vision to life and narrow down which directions we should fully explore.

A collection of ideation sketches for logo design

After narrowing it down to two ideas, I dove deep into perfecting these options before deciding on the final logo.

A collection of ideation sketches for logo design

Step 3: The Logo

Pop-Up docs logo

Step 4: The Mock-ups

This company required mock-ups of stationery, branding materials, and a company van.

A pop-up docs business card A pop-up docs letterhead A pop-up docs t-shirt A pop-up docs van A pop-up docs website mock-up A pop-up docs poster

Step 5: The Style Guide

Click anywhere on the page to flip through the final Style Guide.

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