Koehler Industries Rebrand

A freelance rebranding project, delivering a fresh brand identity, a redesigned logo, and customized stationery while effectively negotiating and meeting the agreed-upon timeline and accommodating the specific requirements of the client.

Cece the Counting Caterpillar

Koehler Industries is a small machinery company that was bought by new owners. After the new ownership, they decided to rebrand the entire company.

RESEARCH

In speaking to the new owner, I learned what Koehler does, what Tool & Die really is, and what they were looking for in their new branding.

A collection of ideation sketches for Cece A collection of ideation sketches for Cece A collection of ideation sketches for Cece A collection of ideation sketches for Cece A collection of ideation sketches for Cece A collection of ideation sketches for Cece

IDEATIONS

I was inspired by the colors inside of the shop, inorganic shapes, strong materials, and the industrial environment.

A low fidelity prototype.

Final Logo and Stationery

Pop-Up docs logo
A demonstration of segments being separated Side profile of Cece toy Side profile of Cece toy
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